Aqua Zone Fitness

Aqua Zone Fitness (AZF) faced a significant challenge - they needed a brand that truly reflected their values and mission.

AZF wanted to express their core values of Care, Community, Fun, Friendship, and Intelligent recovery through their brand. They required a visual identity that captured the essence of their supportive yet challenging water fitness environment. In a market saturated with water-based brands predominantly using blue, they wanted to stand out.

AZF turned to R3 for help, and we jumped right in. We collaborated with AZF to craft a brand that resonated with their unique fitness program.

AZF isn't your run-of-the-mill fitness program. Founded by a dedicated team of health and fitness enthusiasts, they believe that exercise should be fun, engaging, and accessible to all. Their unique aqua group fitness program offers active recovery and the pure joy of movement in water.

We began with a fresh, dynamic logo that perfectly embodied their values and the aqua fitness environment.  

For their visual identity, we chose a vibrant color scheme featuring core pink, blue, and purple colors. Pink symbolized activity and enjoyment, purple represented recovery, and blue stood for performance and water. The predominant use of pink set AZF apart from the sea of blue in the water fitness market. This distinctive color palette made a significant impact.

We also designed a user-friendly website, eye-catching banners, branded clothing, business cards, choreography notes, pitch decks, invoice templates, PowerPoint templates, and more. Our goal was to provide a comprehensive branding package to give AZF the edge they needed.

The results speak for themselves. With our support, AZF successfully secured deals with numerous large pools and councils, expanding their reach and impact. R3 continues to stand by AZF, offering both business advisory and marketing support to nurture their ongoing growth.

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