afterWRK

Finding a community that fosters authentic connections and cultivates productivity is no easy task. Recognising this problem, afterWRK set out to create a content sharing platform that would bring young professionals together using feel-good productive content. 

With no branding and marketing support in place, afterWRK turned to R3 to help bring this idea to life.

AfterWRK is a platform that aims to connect young professionals through productive, feel-good content, enabling people to share stories, experiences and engage in meaningful conversations.

Using algorithms and AI integration to drive feel-good, productive entertainment, afterWRK is a truly innovative platform that brings people together.

We started by developing a brand identity that captured the essence of afterWRK's vision. Every aspect, from the logo design to the colour palette, was crafted to resonate with young professionals and evoke a sense of productivity.

To ensure a strong online presence, we created a landing page that allowed prospective users to find out more information about the afterWRK app. We also stood up socials and executed a launch campaign involving a series of short-form videos that received in excess of 20,000 views. 

The result was a solid brand identity and a comprehensive go-to-market experience for afterWRK.